INFLUENCER MARKETING
A QUICK SUMMARY OF OUR RECENT INFLUENCER COLLABORATIONS WE ARE PROUD OF:
VIEWS
LIKES
COMMENTS
AND STILL COUNTING…
HOW WE APPROACH AN INFLUENCER CAMPAIGN:
SELECTION
- Define objectives
- Research
- Demographics check
- Performance check
- Shortlist preparation
- Reach out
RISK MANAGEMENT
- Analyse audience
- Background check
- Contract management
- Usage negotiation
- Define expectations
- Agree on timing
CAMPAIGN MANAGEMENT
- Content creation
- Review rounds
- Feedback
- Approval process
REPORTING
- Based on agreed metrics
- Campaign performance
HOW WE SELECT AN INFLUENCER:
1. Is their target audience the right target audience for your brand?
2. Are your brand values in line with their values?
3. Are their content match the quality requirements?
4. Is their fee fit your budget?
BEST PRACTICES:
- Agree on KPIs ahead of the campaign
- Let the influencers be creative
- Establish a simple approval process
- Aim for long-term co-operation
THE CHANNELS WE SCALE:
CONTACT US TO LAUNCH YOUR INFLUENCER CAMPAIGN:
We are happy to help you getting started, promote your app, web, or product on TikTok, YouTube, Instagram, etc. as well as improving your current efforts.