+49 177 314 0680 andre@admiral.media

Facebook

CREATIVE SPECS

Images

  • Ratio: 1.91:1 to 4:5 (square, landscape, and 4:5)
  • File type: JPG or PNG
  • Recommended resolution: at least 1,080px x 1,080px

Videos

  • 9:16 to 16:9 (including 1:1 and 4.5)
  • Resolution: Upload the highest-resolution
    that meets file size and ratio limits.
  • File type(recommended) : MP4, MOV, GIF
  • Video file size: 4 GB max
  • Length: recommended max 15 seconds

Info

  • Creatives that consist of more than
    20% text may experience reduced
    delivery.
  • Primary Text: 125 characters where
    you want to get the user’s attention
    and explain what you do and why
    they have to choose you. Also include
    CTAs if possible.

DO'S & DON’TS

Do’s

  • Combine all formats to get the best performance
  • Use emojis in the copy
  • Use strong CTAs that go with the creative

Dont’s

  • You want users to read the copy all at once
  • Avoid spelling mistakes and be clear, don’t extend
    too much