Google App Campaigns
(formerly known as UAC)
CREATIVE SPECS
Images
- Best format: 1200px x 628px.
- File type: JPG, PNG or GIF
- Maximum size of 150 KB.
Videos
- Videos must be hosted on YouTube.
- The orientation can be horizontal (16:9), vertical (2:3) or square (1:1)
Info
- Creatives that consist of more than 20% text may experience reduced delivery.
- Primary Text: 125 characters where you want to get the user’s attention and explain what you do and why they have to choose you. Also include CTAs if possible.
DO'S & DON’TS
Do’s
- Upload as many videos and images as possible (20/20)
- Use different video formats (Ls, Square, Vert)
- Optimise your videos and images regularly
- Punctuate (.) at the end of your copy if you can
- Combine different format creatives
- Structure to follow:
1. Intro
2. Grab attention
3. 3-4 lines: Benefits statement (most unique thing)
4. CTA
