Snapchat

CREATIVE SPECS

Images

Ratio: 9:16 (1080px x 1920px)
File type: JPG or PNG

Videos

Ratio: 9:16 (1080px x 1920px)
File type(recommended) : MP4, MOV
Video file size: 1 GB or less
Length: recommended max 15 seconds

Info

0:03 – 0:05 is the sweet spot for Snap
Ad length to drive action.
70% of users are always sound on.

DO'S & DON’TS

Do’s

Create snaps that engage with users
Use audio
Copy has to be short (max34) no emojis
Use CTA’s that go with the snap
Include sentences in the video looking like native organic Snapchat ones with emojis

Dont’s

Don’t use ordinary creatives, this is an app that has to impact users
Don’t use emojis and don’t extend your text too much
Prevent overlapping. Avoiding placement of logos or other graphic elements within 150px of the top and bottom of creative