Tiktok
CREATIVE SPECS
App Name or Brand Name
- For app names, we support 4-40 characters (latin) and 2-20 (asian characters)
- For brand names, we support 2-20 characters (latin) and 1-10 (asian characters). Emojis cannot appear in the app name or brand name.
- For descriptions, we support 12-100 characters (latin)
and 6-50 (asian characters)
Videos
- Resolution: ≥720*1280px, ≥640 x 640px, or ≥1280 x 720px
- File type(recommended) : MP4, MOV, MPEG, 3gp, or GIF
- Video file size: ≤500 MB
- Length: 5-60s allowed. We suggest short videos of 9-15s.
Info
- Image ads are not recommended.
DO'S & DON’TS
Do’s
- Combine interests
- Create Lookalikes
- Exclude your customers
- Share creatives that connect with users, share tik toks
- Use copy that goes with your tik tok
- Optimise your account step by step
- Include in the Ad “Tik Tok” lookalike sentences with emojis – look more organic
- Always sound/ music on
- Prevent overlapping
- 15 sec max
Dont’s
- Don’t use normal videos or images
- Don’t compete with your own campaigns
- Don’t use data from features that haven’t spent enough money
- Don’t overlay your copy with your video text
- Prevent overlapping, consider up and down TikTok spaces
- Don’t use before & after comparison
