DO'S & DON’TS
Do’s
- Target different interests and
- LookAlikes
- Get your copy to catch the eye
- Be visual and use the correct format
- Exclude your audiences from new ad sets if you are not retargeting
- Be concise
- Landscape videos are being prized
Dont’s
- Don’t waste money on users that have your app already, exclude them
- Don’t make super long tweets
- Insert strong CTAs inside the image too
