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SLIDE Case Study

TAKE DATING FURTHER THAN SWIPES

%

Installs

%

CPI

%

Sign Up

%

CPS

%

”Install

Data: September vs. August 2020

Client

SLIDE is a South Korean video dating app that changes your first-date frustrations into real connections and instant chemistry. You can explore video profiles, go on first dates via video calls at your fingertips, and find that chemistry before dating in real life.

We tackle everything that made online dating/dating apps odd in the last years: You can see your match instantly on a live Video Vibe Check and videos build trust and show who is behind a profile.

We at SLIDE believe that personality and chemistry are key to starting a true relationship. Therefore it is our mission to eliminate the biggest frustrations of online dating by helping real people make sincere connections that lead to meaningful dates or fun video calls.

Context

We had the challenge to scale SLIDE’S user acquisition channels to grow in the US & DACH markets.

 We at SLIDE believe that personality and chemistry are key to starting a true relationship. Therefore it is our mission to eliminate the biggest frustrations of online dating by helping real people make sincere connections that lead to meaningful dates or fun video calls.

Eric

Managing Director –
SLIDE

“Admiral Media helped us to grow our apps user base
so much that we happily decided to continue & scale our cooperation.”

Goals

1. Increase awareness of the app – Large scale influencer campaigns
combined with paid social marketing
2. Fast and healthy growth – Intense analysis of performance marketing
results & steering all campaigns for new user sign ups.
3. Support growing brand awareness – with high performing Apple Search
Ads campaigns.

Approach

Admiral Media started with acquisition campaigns on TikTok, Snapchat &Apple Search to target users both in DACH & US. Also in parallel we run influencer campaigns both in DACH & US and scaled the business further.

Admiral Media tested various communication strategies & with their expertise in these markets they were able to scale our user acquisition and improve every KPI.

Learn more about our approach: